Holiwise: AI-Powered B2C Travel Solution for Seamless Group Planning
Client: 
Holiwise

Disciplines: 
UX Design, UI Design, Brand Design

Personal contribution: 
Complete Product UX & UI Design (Mobile & Desktop App, Component Library), Brand Design

Agency: 
BrightDock

This project was undertaken while I was Creative Director at Brightdock agency from 2023 to 2024.
Holiwise, a London-based startup,​​​​​​​ set out to redefine travel planning for young professionals, tackling the frustration of endless choices and the complexity of coordinating group trips. Designed with AI at its core, the platform transforms trip planning into an intuitive and enjoyable process. From personalized destination suggestions to tailored itineraries, Holiwise empowers users to move seamlessly from inspiration to booking in just a few clicks.
I led the design of the platform from start to finish, creating a polished and cohesive user experience across mobile, tablet, and desktop. The UI design blends sleek aesthetics with functionality, catering to busy professionals navigating hectic schedules. By developing interactive questionnaires, dynamic mapping, and user flows optimized for engagement, I ensured the platform turns travel discovery into an immersive and inspiring journey.
Holiwise’s standout feature is its ability to streamline group trips—a pain point for many travelers. Customizable tools for coordinating votes, shared itineraries, and group bookings simplify the process, making it effortless to plan with friends and family. The intuitive design extends to booking flights and accommodations, ensuring a seamless experience that’s as enjoyable as the trip itself.
This AI-powered platform doesn’t just simplify travel planning; it reimagines it, offering a personalized experience that’s perfectly suited to today’s dynamic lifestyles.


© 2024 St. Studio d.o.o. Designing Excellence for Next-Gen Digital Products.
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